Dynamic Statistics That Provide Actionable Customer Insights
The data captured through Glimpses’ platform allows Media Owners to offer their Advertisers a wide range of features such as Real-Time Targeted Ads, Geo-Located Advertising, WiFi Proximity Marketing, and Vehicle Analysis.
All of these additional services were created with the aim for Media Owners to increase their premiums from their pre-existing inventory, while also increasing ad effectiveness and Return on Investiment (ROI).
Real-Time Targeted Ads
The audience data captured by Glimpse enables Media Owners to target advertisements at relevant audiences in real-time.
This service enables Media Owners to offer their Advertisers directly targeted ads with no ad spend wastage. One or all advertisements on a given cycle can be activated and tailored toward audience profiles.
Milliseconds before the next ad plays on a DOOH display, Glimpse’s Sensor surveys the surrounding area. Depending on age, gender, facial features, or a more combined factors, Glimpse displays the most relevant ad to who is actually in front of the display.
This is not just a test marketing feature, Glimpse has used this service to great effect. As featured in AdWorld, this service has been proven to increase ad engagement in the DOOH market by 21.5%.
Based on the desired audience metrics, Advertisers can have their creatives change location by the minute, hour, or day. This is all based around their target audiences’ movement patterns.
For instance, if an Advertiser wanted their ‘Match Day’ ad to follow rugby supporters through the city as they made their way to a stadium, or a female clothing brand wanted their ad to be displayed to young women around lunchtime, all of this would be possible with Glimpse’s geo-located advertising.
This is a macro targeting technique which enables Media Owners to offer their Advertisers to strike higher conversion rates with their audiences.
WiFi Proximity Marketing
Glimpse’s WiFi Proximity solution has the ability to track user devices, such as phones, tablets, and laptops.
This enables Media Owners to track footfall, dwell time, most frequented routes, and return rates. All of this information can be fed back to Advertisers in order for them to be even more strategic with their media planning and campaigns.
This real-time dynamic data can be aligned with relevant third-party data to allow brands to understand their audiences’ movements and preferences like never before. This scalable solution requires minimal setup and will produce reliable actionable insights.
Glimpse can record and track vehicle makes and models in real-time. This means everything from bicycles, cars, vans, and buses, to car brands, such as Toyota, Nissan, Audi, etc.
This feature is used by car brands to help them understand the rate their own brand passes by their creatives versus their competitors’ brands.
Also, Advertisers can target the drivers and non-drivers of their brand, for example, every time a Glimpse device sees an on-brand driver, they can be targeted with an ad to have their car serviced, but whenever all other cars are seen, they are shown an ad to buy the on-brand car make.
This helps ensure no ad spend is left on the table and all ads shown are relevant to the audience, at all times.
Looking For More Analytics
With a wide range of services in the media sector, Glimpse is sure to meet media owner and their advertisers’ needs. For more information on the services below, click through now. Alternatively, you can return to see the Overview.
A B Campaign Analysis
Glimpse enables Media Owners to offer their Advertisers the ability to A B test their campaigns for proofing and specific demographic targeting.
Pre/Post Campaign Analysis
With historical and real-time data, pre and post OOH campaign analysis can be carried out by Advertisers like never before.