Retail Customer Analysis

Dynamic Statistics That Provide Actionable Customer Insights

Glimpses’ Customer Analysis services are used by large retail chains and individuals premises alike. This enables them to augment everything from their Store Operations, In-store Activities and Marketing Campaigns.

Glimpse Transforms real-world information into relevant online, actionable data based upon live dynamic statistics.

Store Operations

Store layouts/heatmaps

Live footfall metrics

Conversion ratios (by aisle/store)

In-Store Activities

Real-time customer analysis

Live notifications sent to employees based on shopper count, loyal shoppers, and more

Services offered to shoppers based on demographic/type/time of day

Marketing Campaign

Shopper Profiles by time/day/location

Online to in-store conversion rates

Ability to measure the effectiveness of marketing campaigns

Footfall Analytics

Footfall analytics is the most base form of retail data and often act as the foundation for all other gatherable datasets.Acting on footfall trends can help all forms of businesses maintain their profitability throughout the year, especially during their low seasons.

Retailers can compare footfall ratios to sales conversions, footfall ratios to the number of individuals who pass by their locations, or identifying hotspots within a store and other dark areas.

All of this data is improved even further when tied into POS data, meaning a store owner can look at the number of individuals passing by their store, entering, and then making purchases all within the same time period. 

Demographic Analysis

Glimpse is a reliable long-term subsitute for traditional intrusive manual customer surveys. Glimpse’s demographic capturing capabilities enable physical Retailers to take their customer analysis to the next level.

While the vast amounts of data captured is essential, the importance lies in converting that data into real-world actionable customer insights.

The ability to better target customers, optimise store layouts, reach higher conversions, and refine marketing/sales activation will revolutionise the physical retail sector.

WiFi Proximity Marketing

Glimpse’s state of the art devices have the ability to track the anonymous WiFi signals given off by customers’ phones, laptops, and tablets. With this anonymous data the possibilities are endless.

Monitoring customer footfall, movements, and behaviors enable physical Retailers to have a full dynamic understanding of their premises.

With the ability to measure promotions’ impact on customer footfall and loyalty, Retailers can optimise their stores’ offerings, increasing revenues.

CCTV Analytics

CCTV analytics has never been easier. With no physical setup required, Glimpse’s customer analysis platform can be integrated into any pre-existing CCTV system.

Real-time customer analysis delivers essential information like footfall, customer analysis, behaviour, and movement monitoring.

Tying into your pre-existing system, Glimpse can help increase trolley spend and promotional effectiveness by delivering real-world actionable insights through the online interactive dashboard.

Other Ways We Can Help…

Bridging The Gap

Retailers with both a ‘brick and motor’ premises and an online E-commerce presence need information to bridge the gap they have between what is available to them online, versus in-store.

Glimpse acts as the perfect compliment to the pre-existing online data available to Retailers. This allows Retailers to view their entire network using similar metrics.

The Full Picture

Most customer data captured within the ‘brick and motor’ retail market is gathered after the point of transaction, meaning roughly 80% of the time a customer spent in-store is ignored.

With both data sets, Retailers get a full understanding of their customers journey, from start to end. Understanding the full life cycle allows Retailers to impact and guide customer journeys, increasing overall spend. 

Looking For More Analytics

With a wide range of services in the retail sector, Glimpse is sure to meet your needs. For more information on the services below, click through now. Alternatively, you can return to see the Overview

Facility Management

From toilets to libraries, facility management can help staff react to real-time events rather then relying on outdated estimated scheduling.

Queue Management

Queue management is the key to improving customer experience and increasing the staff efficiency by enabling Retailers to proactively react in real-time.

Vehicle Analysis

With the ability to identify vehicles by type, make, and model, Glimpse’s devices can help Retailers get a full picture of their customers’ journeys.

ePoS Integration

Glimpse is fully capable of integrating with any pre-existing ePoS/PoS system. This allows Retailers to understand sales conversion rates by location, time, and product.

Raw Data Analysis

Big data creates big opportunities. Glimpse works with numerous small to large sized companies to develop new and exciting customer insights from the raw data collected daily.

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